Red Deluxe Brand Development

A clear case for a complex cause.

Youth Villages has emerged as one of the leading forces for innovation on the national child services and juvenile justice landscape. It’s a complex world that is shaped by state laws, federal funding models, counseling research, and financial pressures, to name a few… but one that is failing more and more children who are removed form the home and put into a poorly functioning state-custody system. Maybe more than any of our cause clients to date, Youth Villages needed an engaging tool that laid out the urgency of the problem without getting lost in policy, graphs, and statistics.

“Extreme Measures” was developed for use both online and in-person with new audiences. It walks the fine line between data and emotion, and is proving extremely powerful across a wide variety of key audiences, from legislators to funders to volunteers.

Another advance in the fight for families.