Red Deluxe Brand Development

ThinkShow goes to Washington.

ThinkShow, a massive and one-of-a-kind creative learning event engineered by Memphis City Schools and branded by Red Deluxe, has been named one of just four 2020 Community Challenge events in the nation by the U.S Department of Education. The DOE’s Director of Community Outreach Alberto Retana came to Memphis to congratulate the district and get a closer look.

Launched in November of 2008, ThinkShow tasks all 100,000+ students in the district with the creation of a project that shows they get what they’re learning in class. The projects are then presented to and judged by thousands of community jurors who volunteer for a day of judging. It is that extraordinary connection with the community that attracted the DOE’s attention.

ThinkShow’s unprecedented 7,500 volunteer jurors make it one of the city’s largest volunteer events, if not the largest. “No one is doing anything like this, on this scale, in the country,” says the DOE’s Retana. District officials give the name, branding, and juror focused communication much of the credit for the events success in the community at large. 

ThinkShow is now being studied as a best practice by the DOE.