Red Deluxe Brand Development

Portable radio monitoring? We’re so on it.

Arbitron’s revolutionary radio audience measurement system—the Portable People Meter (PPM)—is now being rolled out as a commercial radio ratings service. The PPM service will replace Arbitron’s current diary-based ratings with passive, electronic measurement. Current plans call for the PPM to be deployed in the Top 50 radio markets by 2010. The new system will bring more accuracy and depth to radio ratings data.

In July of 2010, Red Deluxe became one of the first 60 agencies in the nation to be qualified by Arbitron on PPM. Strategic depth in media planning. That’s just how we roll.