Red Deluxe Brand Development

Recognizing unsung heroes.

The American Red Cross asked Red Deluxe to help the organization mark the dedication of the new World War II Memorial on the national mall in Washington, D.C.

The centerpiece was a collectible poster that celebrates the hand-in-hand role Red Cross volunteers played alongside the war’s soldiers. Red Deluxe also developed giant banners, an online donation center, and a tiny “thank you” button that visitors wore, collected, and even left on the memorial itself as a symbol of their gratitude.