Baptist Memorial Health Care has been a client of Red Deluxe for a long time, but the hospital has served the states of Tennessee, Mississippi, and Arkansas for even longer. A lot longer. A hundred years in 2012, to be exact.
And since it would be impossible to pack a century of accomplishments and milestones into a single spot, we worked with Baptist to come up with an approach that evokes the spirit of care and innovation that has driven the hospital system from the beginning. We broke the spot during the television broadcast of the 2012 SuperBowl.