HGTV has unveiled new branding for its real-estate portal FrontDoor.com, introduced a site redesign, and launched a long list of new FrontDoor features for both consumers and real estate professionals. A big piece of the new brand is an offering for real-estate agents that is unlike anything else in the marketplace.
Red Deluxe has been the company’s partner for the brand work, and we are working with FrontDoor.com on the exciting roll-out to real-estate agents.
Launched in 2007, FrontDoor has steadily grown to become a leader in real estate Web services, thanks to its parent HGTV (seen in close to 100 million U.S. households and the top media resource for home and garden content) and an approach that celebrates the love for houses of all types, sizes, and styles.