Red Deluxe Brand Development

Twenty-five years of second chances.

This new spot celebrates the hundreds of heart transplants performed by the Baptist Heart Institute in Memphis. With the only adult heart transplant program in the region, the Baptist Heart Institute has been giving patients a second chance for more than 25 years.

Meeting the extraordinary physicians, nurses, and patients featured in the spot was inspiring, as was the amazing moment on the shoot when the sun broke through the trees on Sammie Tipler’s farm in the shape of a heart.