Red Deluxe Brand Development

We believe in Grizz Country.

A year after our “Welcome to Grizz Country” campaign, both client and agency were having a hard time saying goodbye to a pretty successful idea. Our solution: Expand Grizz Country into the 2010-11 season, and create a series of rally cries emphasizing the uniqueness of the city, the team, and the similarities between the two.

The result was an 80-billboard rollout that touched every part of Memphis, with headlines that served as sort of individual creeds for the blue-clad, foam-finger-toting citizens of Grizz Nation.