Red Deluxe Brand Development

Grizzlies roll out 80-board outdoor campaign. Yes, 80. Yes, really.

The NBA’s Memphis Grizzlies are reaching out to fans like never before during this tenth anniversary season in Memphis, and we’re helping the team turn heads with an market-saturating full-court outdoor campaign. The 80 boards across the market feature passionate, unifying lines that connect with the city.

Grizzlies Senior Director of Marketing Communications John Pugliese told the Memphis Commercial Appeal in early September that the team set out from the beginning to launch a campaign with dominance and impact. “It’s definitely the most aggressive campaign in the history of the franchise.”