Red Deluxe Brand Development
Red Deluxe Brand Development
As part of the PSA campaign that rolled out the American Lung Association’s new brand platform, Red Deluxe developed a series of broadcast PSAs that remind America of all the ways the association fights for them.
In the first four months alone, the campaign generated almost $3 million in television airings, including pickups by CNN Headline News, FOX, and network affiliates in top-ten DMAs San Francisco, Boston, Dallas-Fort Worth, Atlanta, Chicago and Washington, D.C.
Our latest cause video is a powerful case for national social innovator Youth Villages.
Radio and Cinema PSAs aim to reduce hearing loss in teens.
