Red Deluxe Brand Development

Asserting the premium position.

The elegant Madison Hotel, Memphis’ premier boutique hotel, has become the choice of high-end business travelers and other guests who expect world-class service. The three-year-old hotel, however, was still operating in the realm of a “best kept secret,” and hired Red Deluxe to help spread that reputation for top-tier accommodations. This campaign takes a sophisticated tone to wink at a sophisticated audience.