Red Deluxe Brand Development

Can we stand for rising teen pregnancy rates? No, baby.

After almost a year of research and development, Girls Inc. and Red Deluxe have launched a teen pregnancy prevention pilot campaign that equips girls to say, “No Baby.” The media campaign models strong self-determination and – most important – drives girls into peer programs that build the knowledge and esteem necessary to make strong choices.

While the campaign dispels some core myths among youth about conception, its power lies in its work to build a community brand around girls with the strength to say, “No Baby.” Additional components such as t-Shirts, posters, bracelets, social media, community events, and more bring the campaign directly to the girls targeted.