When HGTV® Shelf for the iPad launched in June, the new ideas and inspiration app debuted with a publication developed by Red Deluxe. The iPad publication, “Fast Fixes-Outdoors,” is the first in a series we’re developing. Be on the lookout for more “Fast Fixes” issues, as well as more special publications on more fun topics.
Red Deluxe has been working with HGTV on several other aspects of HGTV Shelf, including icon development, positioning strategy, a rollout banner ad campaign and the app’s tagline, “Get inspired. Download Your Dream.”