Red Deluxe Brand Development

Dude, we should totally make a t-shirt.

Pi Kappa Alpha, the leading international collegiate fraternity with over 240,000 members and more than 200 chapters at colleges and universities throughout the United States and Canada, has engaged a brand development partner for a comprehensive marketing overhaul. After an extensive RFP process, the fraternity selected Red Deluxe. The initiative is part of an aggressive overall strategy being executed by Justin A. Buck, the new chief executive named by the organization in April. Ranging from logo and identity refinement to print and online initiatives, the effort will examine all current and possible communications channels – including powerful new social media opportunities.

“A pervasive commitment to communication has to be a living, breathing part of an institution like ours,” Buck said. “The best organizations in the world have a robust and unified communications strategy. We are not there yet, but we will be… and soon.”