Red Deluxe Brand Development

Batting $10 million.

Red Deluxe’s “Fighting for Air” integrated PSA campaign for the American Lung Association has surpassed $10 million in donated media value. Launched in June, the campaign has been picked up in national magazines (including the two-million-plus-reader Redbook), on national cable, and in local market outdoor postings and television broadcasts.

Part of the strength of the media valuation comes from strong pickup by network affiliates in top-ten DMAs – including 300 airings this month alone on Chicago’s ABC affiliate WLS-TV.

Once again, a great cause, strong creative, and strategic distribution hit media pickup out of the park.